Project 3 --Further Work

Here is a revised photo of my Futura Promotional Poster.  When I think of Futura I think of it as a pretty eye-popping, title-like, font.  Therefore, I changed my poster toward that appeal.  Everything on the poster is merely made out of letter, number, or symbol form.  

Project 3

Preliminary Futura Poster--looking at the use of angles

Final Synopsis

I narrowed it done to 8 10x10" panels that I was still going to construct in an open-cubism type sculpture.  I printed off the designs in Carnegie and then used WinterGreen Oil to transfer the typography onto my panels.  Each panel was a different color so I had to be careful with my color scheme of the typography.  Some of the type is a little hard to read because I chose too light of a color.  


Overall the structure of it took me the longest. I tried using Gorilla Glue, Hot Glue Gun, Super Glue, and even wire to create the cub structure I was going for, but it just wouldn't stand on it's own.  


After a lot of frustration, I decided that Marinetti's Manifesto had some structure to it, but was still very random and spastic, so I based my new design on those ideas.  With a bottom white foundation as the base, I glued my panels in order at various angles, heights, and widths.  


Overall, I like what I created.  My underline goal was to have the sculpture be readable yet have functionality, and it has both.  The user still has to turn or walk around it to read it in order.  However, sometimes I "gooped" on too much wintergreen oil and some of the words are bolder or double emphasized.  


But, my final ISM project is officially done!

Final Critque

I wasn't prepared as much as I should have, but the final critique gave me some inspiration for new ideas.  I finally realized I needed to shrink this bad boy down to less than 10 panels.  So I realized I was basically back at square one.  


Going around the room and marking on everyone's work was a good idea because it helped me change a lot of things on my designed pages. 

Preliminary Work

I couldn't really relate to the Manifesto because I didn't fully understand it and I think that's why I kept putting off this project.  I know on the first day Professor Fender said, "don't way until the last minute for production stages" and of course, I didn't listen...


What I had going in my head was way different than what actually turned out.  I wanted an abstract, cubed, 3-d sculpture that could still be readable but have functionality to it.  I had the design at first with huge type and had a total of 17 panels.  And then I thought to myself, "How the heck am I going to build a sculpture with 17 10x10" panels?!  That's impossible with the supplies, money, and time I had....so I had to make some hard decisions....

Reflection on Manifesto

I'm going to be 100% honest and say I didn't fully understand Marinetti's Manifesto, which I partly think that was what Marinetti was going for.  It's not something you can just swiftly read through and be done because it is so so so so random.  His thoughts are written down on a page and I had to re-read multiple times to understand what was going on.  Marinetti jumps around with his thoughts a little too much!  Due to the randomness, with a little structure, I think it relates to the sculpture I created because I have the base as the main foundation, with random colored (but still unified and square) panels at all different angles.  However, I wanted to still make the sculpture 100% readable.  

Response:Pioneer of Modern Typography

The reading helped me tremendously with credible background information on Futurism.  It specifically talked about Marinetti's manifesto (which I chose) and how he wanted to use columns with multiple typefaces, and bold font for his "Screams!"  The form should intensify the content of the script with specific emotions.  I really tried to emphasize these in my final production/design stages.