ADV. TYPOGRAPHY PORTFOLIO

http://advtypeportfolio.blogspot.com/



Above is the link to my portfolio.  I'm also in Design for the Web right now and just bought my domain name.  As soon as I set up my personal site, (hopefully over winter break) then I can put together a final professional portfolio of all my work.

Project 4- FINAL WORK

I think I did a great job on the timing of my work, which I worked extremely hard on.  I emphasized some parts which should be slower and sped up other parts which didn't necessarily mean much.  I wish I had more time to really go in and edit the text, make it transform in different ways, add some fades, and really make the text work with the background imagery, but unfortunately, just didn't have the time.  Overall, for a FLASH project, I think I did pretty good.

Project 4- critique

I didn't think the critique helped me out much on this project because not many students had much progress done since our small group critiques.  Mine seemed a bit different than everyone elses--because mine had imagery and didn't really relate to the design world.

Project 4- Progress

I decided I'm going to add some background imagery to add a little more emotional appeal to the final flash project.  The images will somewhat go along with the phrase, but will also keep the reader somewhat guessing.  I would like the background images b/w with all the font in color.

Project 4 - Storyboard

Looking to use a storyboard like this--to really emphasize the ending word of each sentence.  Would like to make it somewhat inspirational.  

Project 4- Content

I'm looking forward to using this famous quote:

Before you speak, listen.

Before you write, think.

Before you spend, earn.

Before you invest, investigate.

Before you criticize, wait.

Before you pray, forgive.

Before you quit, try.

Before you retire, save.

Before you die, give.  

Project 3- Final Work

Below are samples taken from my final typography book as well as my final poster layout.  At first I wanted to add tabs and have it be sorted out by that- but with the restrictions of size (must be mailable) it took up too much needed space.  Futura has many font faces and I wanted to make that clear, that it's both used for body copy as well as headlines, so I tried to incorporate a little bit of both throughout the booklet.  

POSTER

Project 3 - critique

I think the small critiques worked best for this assignment.  It gave me some ideas as to how other students were doing with grid systems and front cover design, the two things I struggled most with.  

Project 3- Booklet Post

I was aiming for my booklet to be big, bold, and eye catching, like what the font Futura is used for.  

Project 3 --Further Work

Here is a revised photo of my Futura Promotional Poster.  When I think of Futura I think of it as a pretty eye-popping, title-like, font.  Therefore, I changed my poster toward that appeal.  Everything on the poster is merely made out of letter, number, or symbol form.  

Project 3

Preliminary Futura Poster--looking at the use of angles

Final Synopsis

I narrowed it done to 8 10x10" panels that I was still going to construct in an open-cubism type sculpture.  I printed off the designs in Carnegie and then used WinterGreen Oil to transfer the typography onto my panels.  Each panel was a different color so I had to be careful with my color scheme of the typography.  Some of the type is a little hard to read because I chose too light of a color.  


Overall the structure of it took me the longest. I tried using Gorilla Glue, Hot Glue Gun, Super Glue, and even wire to create the cub structure I was going for, but it just wouldn't stand on it's own.  


After a lot of frustration, I decided that Marinetti's Manifesto had some structure to it, but was still very random and spastic, so I based my new design on those ideas.  With a bottom white foundation as the base, I glued my panels in order at various angles, heights, and widths.  


Overall, I like what I created.  My underline goal was to have the sculpture be readable yet have functionality, and it has both.  The user still has to turn or walk around it to read it in order.  However, sometimes I "gooped" on too much wintergreen oil and some of the words are bolder or double emphasized.  


But, my final ISM project is officially done!

Final Critque

I wasn't prepared as much as I should have, but the final critique gave me some inspiration for new ideas.  I finally realized I needed to shrink this bad boy down to less than 10 panels.  So I realized I was basically back at square one.  


Going around the room and marking on everyone's work was a good idea because it helped me change a lot of things on my designed pages. 

Preliminary Work

I couldn't really relate to the Manifesto because I didn't fully understand it and I think that's why I kept putting off this project.  I know on the first day Professor Fender said, "don't way until the last minute for production stages" and of course, I didn't listen...


What I had going in my head was way different than what actually turned out.  I wanted an abstract, cubed, 3-d sculpture that could still be readable but have functionality to it.  I had the design at first with huge type and had a total of 17 panels.  And then I thought to myself, "How the heck am I going to build a sculpture with 17 10x10" panels?!  That's impossible with the supplies, money, and time I had....so I had to make some hard decisions....

Reflection on Manifesto

I'm going to be 100% honest and say I didn't fully understand Marinetti's Manifesto, which I partly think that was what Marinetti was going for.  It's not something you can just swiftly read through and be done because it is so so so so random.  His thoughts are written down on a page and I had to re-read multiple times to understand what was going on.  Marinetti jumps around with his thoughts a little too much!  Due to the randomness, with a little structure, I think it relates to the sculpture I created because I have the base as the main foundation, with random colored (but still unified and square) panels at all different angles.  However, I wanted to still make the sculpture 100% readable.  

Response:Pioneer of Modern Typography

The reading helped me tremendously with credible background information on Futurism.  It specifically talked about Marinetti's manifesto (which I chose) and how he wanted to use columns with multiple typefaces, and bold font for his "Screams!"  The form should intensify the content of the script with specific emotions.  I really tried to emphasize these in my final production/design stages.  

Further Research

Examples of Futuristic Architecture:

“Futurist art is the expression of movement. Futurist architecture is therefore movement materialising in space“.     -Enrico Prampolini (1928)
After learning in class today how to transfer ink using wintergreen oil, it sparked an idea.  I'd like to build something with a cityscape using my original manifesto.  Ideally I'd love to build it out of wood, but with time constraints and limited funds I am trying to think of a cheaper way.  

ISM's of Art

I've decided to tackle Futursim (1909-1944) for project 2.  Below are two different examples of Futurism Typography I'd like to base my style of type off of.  

I chose the text,  "The Founding and Manifesto of Futurism" by F.T. Marinetti.  Right now I'm researching Futurism and how to go about implicating this ism project.

• artistic/social movement
• glorified concepts including
• speed
• technology
• youth and violence
• car/airplane/industrial city

Divisionism:  Breaking light/color down into stippled dots and stripes

I'm interested in the architecture within the futurism era, so I think I will keep brainstorming on materials, ideas, and type.  To be continued...

Analytical, Intuitive, & Synthetic Typography

Analytical
Designing the analytical calendar was the most burdensome out of the three due to the multiple restrictions.  I was required to use a grid, 1 font, 1 size, 2 weights, and only 2 colors--clearly not much room to move.  My analytical calendar is the most functional of the three.  I intended to keep it very simple.  I found it problematic when coming to spacial design, I couldn't make up my mind on the size and space between each date.  

Sketches for Analytical

Intuitive
I mainly concentrated on visualizing the experience of the passage of time and really engage the viewer through an expressive visualization of information.  I don't want the viewer to do a "drive by" but rather engage themselves in my piece.  I fancied the intuitive calendar the most because the restrictions were alleviating; I was able to use 3 fonts, 3 point sizes, any weight, and at least 4 colors, with no line of type being placed at 90 degrees of another.  I created two different final intuitive calendars because I just couldn't make up my mind.  


Synthetic
Synthetic was clearly the most troublesome according to my class critique when I showed up with this:

I had a difficult time combining my analytical and intuitive to create my synthetic.  How could I go from such a straight-forward, basic calendar to an abstract, water-flowing calendar?  I decided to go with a radial effect, but still have somewhat of an order.  I think it's functionality is somewhat on the low-side just because there are no distinguished days of the week, but not every reader is looking for a MTWTHF calendar, this calendar can be for the rare and bare that just need dates with months! 

Final Analytical

Final Intuitive 1

Intuitive Calendar 2

Synthetic Final